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RUNNING
TIME: |
00:99:00
[120 minutes including commercials]. |
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VHS: |
Not available on commercial video. |
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DVD: |
Not available on commercial video. |
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INFO: |
LYNDA CARTER
appears as one of the guest with her husband Robert Altman. |
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VIDEO: |
[1]
"THE
ALMA AWARDS".
Video clip. |
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TRIVIA: |
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[•] |
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Created in 1995 by the National Council of La Raza,
it takes over from the previous Bravo Awards. It's
part of NCLR's strategy to counter the negative
stereotyping of Latinos in US entertainment. The
awards are given during an annual ceremony held in
June. |
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[•] |
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The ALMA Awards were born
out of research conducted by NCLR and the Center for
Media and Public Affairs that determined the
quantity and quality of representation that Hispanic
Americans receive in the mass media. This research
revealed that Hispanics, as of the mid-1990s, were
less visible on entertainment television than they
were in the 1950s, representing only 2% of all
characters, while comprising 10% of the American
population. Furthermore, the research showed that
Hispanics were often portrayed negatively and in
ways that did not reflect the broad range of the
Hispanic American experience in the United States.
The ALMA Awards were created to counter these
negative representations by shining the spotlight on
those individuals responsible for the television
programs, films, and music videos that accurately
reflect the Hispanic American experience. The goal
is to mix entertainment with mission by showcasing
outstanding artists and talented individuals, while
underscoring the need to change current media
perceptions and representations of Hispanic
Americans. |
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[•] |
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The Latino
Media Council, a coalition of 12 organizations, including the NCLR,
signed an unprecedented agreement with the major TV networks—ABC, CBS,
NBC, and Fox— in February 2000 to increase jobs for minorities in front
of and behind the cameras. |
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[•] |
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The ALMA
Awards 1999 was taped at the Pasadena Civic Auditorium, Pasadena,
California, on Sunday, April 11, 1999 and aired on Thursday, June 3,
1999. |
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